Now that sports betting is gaining widespread prominence, it’s merely becoming a new application stemming from that same greater ethos. The younger generation as a whole is simply more data-driven and analytical, which has borne itself out in the rise of Robinhood, StockX, WallStreetBets etc. Gen Z was born into the digital age and has grown up surrounded by data. Monahan: At a macro level, the future is less of a focus on “handicapping” and a bigger emphasis on data.